The Members...


Brittney Marie Cadott

Brittney Marie Cadott, a sparkly bronzed cheerleader, enjoys being on and off the camera. Currently studying at Rider University, Brittney is expected to earn her Bachelor's in Communications in the Spring of 2011. This prima donna from the Jersey Shore specializes in Radio & TV and double-minors in Public Relations and Multimedia Web Design. Not only does she put the time and effort into her appearance, but her work as well. This landed Brittney a spot on Rider University's Dean List, and was also recognized as a Silver Scholar Athlete Recipient. Brittney is now part of the production crew for Rider University Network's Backstage Story.

Allie Gladstone

Allie Gladstone is currently a junior communications major at Rider University. With a Public Relations focus and a minor in event planning. Gladstone is involved in clubs at Rider. This includes the Student Entertainment Council and Rider Serves. Currently, Gladstone is the events chair for the InterVarsity Christian Fellowship on campus. OVer the summer, the college student planned and coordinated large events in Los Angeles as an intern for Youth Specialties. Gladstone enjoys going home over her breaks to New Providence, NJ, where she can play tennis and spend quality time with her two miniature schnauzers.

Eric Malave

Eric Malave is a junior at Rider University majoring in Public Relations with minoring in Psychology and Advertising. Since freshman year, he has continuously achieved the Dean's List earning an average grade point average of 3.33. Malave holds various leadership positions on campus such as the President of the LAtin American Student Organization, and the President of the Iota Chapter of Lambda Theta Phi Latin Fraternity Inc. Along with his executive boards, he host several events not only related to latin culture, but events that help the overall community. Malave currently lives in Princeton Jct., NJ and works in a nearby housing development as Assistant Property Manger.

Patricia Dempaire-Caldwell

Patricia Dempaire- Caldwell is a senior at Rider University with a major in Creative Writing and a minor in Public Relations. She is currently following the Apple's iPhone as a group project for a Publicity Methods course. In a previous PR course, Dempaire-Caldwell followed Grounds for Sculpture. Although she is excited to move back home, the New Yorker is planning her move to Prague, Czech Republic.

Q&A with Pro Apple Graphic Designer

Author: iBlog iPhone // Category:
By: Allie Gladstone

Dale Mahabir is knowledgeable on the latest and greatest technology as he works for Fortune Web Marketing agency, which strives to offer the newest insight, knowledge and technology for Internet websites.

Allie: How did you get involved in this business?

Dale: I had to get an internship for school. I interviewed at a few different places in Monmouth and Ocean County. Fortune Web Marketing ended up being the closest AND highest paying, so I chose them to intern. At the end of my internship, I was offered a full-time position.

A: What is your job title?

D: Lead graphic designer.

A: If you don’t mind me asking, how old are you now?

D: I was 21 when I got started with Fortune Web and now I’m 24.

A: What is the most common technology you deal with in your line of work?

D: I do all of my work on my Macbook Pro and my iPhone, my line of work would be very difficult or close to impossible without the Apple tools and applications I use.

A: What do you like about your job?

D: I enjoy the opportunity to be creative. I've learned a lot at my job, and get to work with some great people that have strong professional backgrounds. I have a lot of different projects that I work, from printed marketing material to designing and coding websites. I get a lot of diversity in my day-to-day workflow.

A: Any dislikes?

D: Most of our clients are older and afraid of the edginess that comes naturally in what I create. I have to tone myself down a lot, but I actually am working part-time with another company called Killbrand, it’s more of clothing graphic design, where I get to work on my Macbook and really express my creativity.

A: What is your opinion of the new iPhone technology in recent years?

D: At first I was an iPhone doubter. I never thought I used anything the iPhone had to offer. That was until my boss paid for me to have one for work. Now I don't know how I'd survive without it. I can find the answer to any question I have and connect to everything/everyone that I need, whether it be professionally or socially. It has really become a staple in my line of work.

A: How do you feel about Apple as a company?

D: Apple is one of the most innovative companies around. I feel it's only a matter of time before Macs rule the world not only socially but also for business. As someone that was brought up on PCs but converted to Macs, I'm counting down to this day and getting the "I TOLD YOU SO" ready for all of you. I know they're more expensive, but I've always looked at an Apple product as an investment, not an expense.

Q&A with Application Developer

Author: iBlog iPhone // Category:
I had the opportunity to talk to Mark Pascal, a freelance application developer. Although Mr. Pascal is enjoying retirement, he is curretly involved with a team that is developing an applciation that organizes download doucments in folders based on the sender. During our interview I had a chance to learn more about the app industry.

Patricia Dempaire-Caldwell: How long have you created apps?
Mark Pascal: For about 8 months I’ve been developing Smartphone apps but I worked for IBM for about 20 years developing software.

PDC: You own both an iPhone and BlackBerry, which one do you use the most and what phone do you keep in mind when you’re developing?
MP: My phone is the BlackBerry, I just own an iPhone to see how an app would look and work on it. But when I am developing an app I never have a phone in mind. I don’t develop an app for a phone, I just take the best offer.

PDC: Do you work with an app developing company like, Sweb Apps, Palm’s Pre?
MP: I’ve thought about it, but its something I do more as a hobby, let the graduate get a job. I actually have an intern from Rutgers, since we freelance, he is able to network with different companies.

PDC: What kind of apps do you create?
MP: Mostly the applications are for people that need to create and manage information. I usually work with programs like word processors, spreadsheets, emails.

PDC: What is your favorite kind of apps?
MP: Similar to the ones I create. I want an app to help me with my every day life. I use a lot of documents and spreadsheets most of my apps are to benefit the way I can review them as well create them on my phone. I do have a weakness for games and my favorite is WeatherBug, the best think invented (he giggles)

PDC: How does developing an app work?
MP: In my opinion if you are just starting out I would join the Apple iPhone Developer Program and from there it will help you. It is defiantly not something you can do on your own and if you aren’t good at designing or programming, there are plenty of people that are interested in developing apps. 

PDC:What was the most intresting app you thought of?
MP: I really wanted to make an app that had the rules for popular board/card games. Like I play a lot of scrabble and people are always changing the rules, or like the other day my granddaughter tried to tell me your pair queens beat my 3 fives, that app would be just what i needed then.

Q&A with Geek Squad Employee

Author: iBlog iPhone // Category:
Author: Radhika Vasudeva


I had the opportunity to speak with Nidhin a current Best Buy Geek Squad employee in Huntington, NY. His interest in not only the iPhone but in technology overall really showed when he excitedly answered questions that dealt with his work. 


Radhika: How long have you been working for Geek Squad?
Nidhin: I have been working with geek squad for about 5 months but with computers and electronics my whole life.


R: How often do you deal with issues with the iPhone?
N: The biggest problem I usually get with the iPhone is it freezing up or certain applications, or the email not sync properly. Restoring the iphone usually does the trick. If that doesnt do it then hopefully they bought it from Best Buy and got a protection plan on it so if needed they can get a new one.


R: Why do you think people chose to buy the iphone from Best Buy instead of the Apple store?
N: One reason why people buy iphones from Best Buy and not the Apple store is because Best Buy offers Geek Squad Black tie protection which means if you drop the phone and the screen cracks or anything happens to it we change it.


R: What kind of experiences have you had in the past which helped you get this job?
N: I have been working with computers and gadgets for a long time. My dad and cousin know alot about this stuff so I learned a lot from them.


R: What would you say is the best part about your job?
N: The best part of my job would definitely be my co-workers. I get a long really well with the people I work with.

iPhone Q/A: Sales and Network Possibilities

Author: iBlog iPhone // Category:
By Eric Malave

Since the iPhone 3GS chapter is approaching a close, the interviews discussed the Sales and Network Possibilities of the current iPhone. Interviewed, were a retail and technical manager from both Apple and AT&T stores. By using both retailers would gather different viewpoints on the iPhones perfomance. The two managers interviewed are, Dane, Store Manager for AT&T Authorized Retailer in Lawrenceville, NJ and Admit V., Store Manager for the Apple Retail Store in Freehold Raceway Mall.


Eric: How are the iPhone’s sales holding up? Is their still high demand the iPhone as there was before?

Dane: “In this particular store, they are doing poorly. They (AT&T and Apple) are only licensing their phones to corporate retailers not to private retailers. They do not sell the iPhone in private stores. It hurts our sales in our store because we do not have the opportunity to sell the phone. This has to deal with the greed of corporate retailers.”

Admit: “Just like any other product, it will sore at first, reach a peak potential, and sales may either dwindle down or stay consistent. What is great about the iPhone, is that it has reached its full potential and is selling lots in our store. We sell many of the iPhone units and accessories here, so sales are still very consistent.”




Eric: For the current iPhone 3GS, what are the most popular applications?

Admit: “Scrabble, is probably the most popular gave I have heard customers talk about. Another game is Words with Friends, which is similar to Scrabble. But, there are features where you can “party with friends” and play online. You can be at a desk, while your friends play outside. These are the two most popular applications I have witnessed in the store.”


Eric: What can you tell me about the new iPhone 4G or HD?

Admit: “Unfortunately, we know once customers know. Corporate releases that information, and not until very late. As far as I know, the new iPhone is still in the works, but looks very promising. Hopefully, we will learn more from Corporate once it releases information to retailers.”

Eric: How are you planning to promote the product in your stores? What measures do you take to successfully a product like the iPhone in your store?

Admit: “As far as promotions, we do not handle ads and promotions. Once again, Corporate handles all information on promotion. What we do offer in terms of promotions is one on one care. When customers come into the store to but an iPhone, we are able to set them up with AT&T subscription. There is no need to go to the AT&T store. In addition, we offer such services such as our Apple Care and One on One help that will help customers with their iPhone purchases.”


Eric: What is your opinion about Verizon having an iPhone?


Dane: “Verizon was offered the phone first, but they turned it down. Now the chances of Verizon getting the phone are slim. There has not been any actual evidence of the iPhone being licensed to Verizon, therefore; it is very unlikely. If anything they lost their chance. The only reason they might want the phone because of its popularity. But I do not think it will make a difference.”

Admit: “If that were to happen, I am sure it will be great for Verizon. They have great customer service and better national coverage. For Apple, it will be the best of both worlds, having customers from AT&T and Verizon simultaneously. However, that only if, because this is still just a rumor. But, I am sure Verizon customers will enjoy that.”


Eric: Do you think that will hurt AT&T?

Dane: “No. It will not hurt AT&T. It is one of the nicer phones AT&T offers, but not one of the best built phones. Customers have a lot of problems connecting to the AT&T’s 3G network, or internet connection. There are so many iPhone customers that use the network simultaneously. In New York, it is especially hard to use the iPhone because there are so many dropped calls and slow internet. This causes a problem for iPhone customers. It will probably be beneficial for AT&T to lose customers, especially to Verizon if they were to get the iPhone, in order to lessen the cluster in the network.”

“There is a rumor of AT&T’s 4G network in the works, which will have a stronger interface than Verizon and other competitors. But it is not been said whether it will benefit Apple or iPhone customers.”  

Admit: “You have your AT&T customers for life and Verizon customers for life. I do not think it will hurt AT&T at all. If anything it will just add more customers to Verizon. It will even add more customers, and sell more products that will benefit Apple. Therefore, we will be able to sell more of our products.”



Jobs iAds to the iPhone

Author: iBlog iPhone // Category:

By: Allie Gladstone

Just when you think Apple has thought of every last way to make money off of the iPhone, Steve Jobs comes up with some kind of a new plan. This time the money is in advertisements through free applications.

Pretty soon people will be reminiscing about the days way back when iPhone apps were free and not bombarded with advertisements and annoying pop-ups.

Two weeks ago, Apple announced that the program called iAds will be included in the iPhone's brand new operating system as a new plan for interactive ad- serving. It is due to be released this Summer 2010.



The "Seventh Pillar" of the iPhone 4.0, iAds are viewed to be the new face of advertising and revolutionize what ads mean in the technological world.

iPhone 4 Finally Arrives this Summer

Author: iBlog iPhone // Category:
By: Patricia Dempaire-Caldwell

Finally there is a phone that can keep up with our hectic lives, iPhone OS 4. Not only is there a bluetooth keyboard, but the iPhone can multitask.

During a live press event, April 8th, Apple announced the major updates. For example, Pandora's Internet Radio streaming app can play while you are accessing other applications. iPhone OS 4 owners can also view all their mail accounts in one mailbox.

iPhone 4.0 will support 2160 apps.



There will be a Game Center with over 50,000 gaming titles. But that's not the best part; there will be social networking, which allows players to invite friends, set-up matches and create states and leader-boards.

A new way to keep your iPhone organize is by creating folders; it leaves the desktop clean by a simple drag. Don't worry, you won't have to sweat over thinking of witty folder names, it will do itself with what Apple calls, “intelligent naming.”

Similar to the iPad, the iPhone OS 4 will come with iBook which the pages are synced and wireless. 

The iPhone will be out for the iPod touch owners as well.

For more information Click Here

Q & A with GP Apps Owner David Lee

Author: iBlog iPhone // Category:

David Lee is the co-owner of GP Apps, a third party company that produces various applications for the iPhone/iTouch/iPad. I had the opportunity to ask Lee some questions about his company.



Brittney Cadott: How did the company get started?

David Lee: My wife and I saw the growth in the mobile industry and saw potential in developing mobile apps for the iPhone. We started in August 08 soon after the AppStore was launched.

Brittney Cadott: What are some of the experiences that led to your position?

David Lee: My wife and I have held various leadership positions and started organizations.  This has helped immensely with managing a company.

Brittney Cadott: What do you like or dislike most about your job?

David Lee: Freedom and creativity is great.  I love what I do.  It's fun to create useful products and services for people, and it's fun being at the cutting edge of tech innovation.

Brittney Cadott: How do you feel new technologies will impact the media industry in the future?

David Lee: Media will go more and more digital and will be shared not just by broadcasting it but also through personalized and interactive means.

Brittney Cadott: What recommendations do you have for students?

David Lee: Get good at something before you leave college that will be beneficial for a company in the field you want to pursue.

Brittney Cadott: Where and how can students get started?

David Lee: Start learning and start freelancing.  Learn a skill and grow it by taking freelancing jobs.

Brittney Cadott: How important is experience and what is the best place to get experience?

David Lee: Your actual skills are more important.

Brittney Cadott: What qualities/characteristics are important for someone getting started in the industry?

David Lee: Self-initiative, early adopted, learner, eager, team player.

Brittney Cadott: Is there an Industry Journal/Trade Publication you would recommend reading?


Brittney Cadott: What can the consumer expect in the next few months from your company as far as apps for the iPhone and/or iPad?

David Lee: Great apps that leverage collaboration.

For more information or to contact GP Apps, please visit their website or email Lee.