iPhone Q/A: Sales and Network Possibilities
Author: iBlog iPhone // Category:
By Eric Malave
Since the iPhone 3GS chapter is approaching a close, the interviews discussed the Sales and Network Possibilities of the current iPhone. Interviewed, were a retail and technical manager from both Apple and AT&T stores. By using both retailers would gather different viewpoints on the iPhones perfomance. The two managers interviewed are, Dane, Store Manager for AT&T Authorized Retailer in Lawrenceville, NJ and Admit V., Store Manager for the Apple Retail Store in Freehold Raceway Mall.
Eric: How are you planning to promote the product in your stores? What measures do you take to successfully a product like the iPhone in your store?
Since the iPhone 3GS chapter is approaching a close, the interviews discussed the Sales and Network Possibilities of the current iPhone. Interviewed, were a retail and technical manager from both Apple and AT&T stores. By using both retailers would gather different viewpoints on the iPhones perfomance. The two managers interviewed are, Dane, Store Manager for AT&T Authorized Retailer in Lawrenceville, NJ and Admit V., Store Manager for the Apple Retail Store in Freehold Raceway Mall.
Eric: How are the iPhone’s sales holding up? Is their still high demand the iPhone as there was before?
Dane: “In this particular store, they are doing poorly. They (AT&T and Apple) are only licensing their phones to corporate retailers not to private retailers. They do not sell the iPhone in private stores. It hurts our sales in our store because we do not have the opportunity to sell the phone. This has to deal with the greed of corporate retailers.”
Admit: “Just like any other product, it will sore at first, reach a peak potential, and sales may either dwindle down or stay consistent. What is great about the iPhone, is that it has reached its full potential and is selling lots in our store. We sell many of the iPhone units and accessories here, so sales are still very consistent.”
Eric: For the current iPhone 3GS, what are the most popular applications?
Admit: “Scrabble, is probably the most popular gave I have heard customers talk about. Another game is Words with Friends, which is similar to Scrabble. But, there are features where you can “party with friends” and play online. You can be at a desk, while your friends play outside. These are the two most popular applications I have witnessed in the store.”
Eric: What can you tell me about the new iPhone 4G or HD?
Admit: “Unfortunately, we know once customers know. Corporate releases that information, and not until very late. As far as I know, the new iPhone is still in the works, but looks very promising. Hopefully, we will learn more from Corporate once it releases information to retailers.”
Eric: How are you planning to promote the product in your stores? What measures do you take to successfully a product like the iPhone in your store?
Admit: “As far as promotions, we do not handle ads and promotions. Once again, Corporate handles all information on promotion. What we do offer in terms of promotions is one on one care. When customers come into the store to but an iPhone, we are able to set them up with AT&T subscription. There is no need to go to the AT&T store. In addition, we offer such services such as our Apple Care and One on One help that will help customers with their iPhone purchases.”
Eric: What is your opinion about Verizon having an iPhone?
Dane: “Verizon was offered the phone first, but they turned it down. Now the chances of Verizon getting the phone are slim. There has not been any actual evidence of the iPhone being licensed to Verizon, therefore; it is very unlikely. If anything they lost their chance. The only reason they might want the phone because of its popularity. But I do not think it will make a difference.”
Admit: “If that were to happen, I am sure it will be great for Verizon. They have great customer service and better national coverage. For Apple, it will be the best of both worlds, having customers from AT&T and Verizon simultaneously. However, that only if, because this is still just a rumor. But, I am sure Verizon customers will enjoy that.”
Eric: Do you think that will hurt AT&T?
Dane: “No. It will not hurt AT&T. It is one of the nicer phones AT&T offers, but not one of the best built phones. Customers have a lot of problems connecting to the AT&T’s 3G network, or internet connection. There are so many iPhone customers that use the network simultaneously. In New York, it is especially hard to use the iPhone because there are so many dropped calls and slow internet. This causes a problem for iPhone customers. It will probably be beneficial for AT&T to lose customers, especially to Verizon if they were to get the iPhone, in order to lessen the cluster in the network.”
“There is a rumor of AT&T’s 4G network in the works, which will have a stronger interface than Verizon and other competitors. But it is not been said whether it will benefit Apple or iPhone customers.”
Admit: “You have your AT&T customers for life and Verizon customers for life. I do not think it will hurt AT&T at all. If anything it will just add more customers to Verizon. It will even add more customers, and sell more products that will benefit Apple. Therefore, we will be able to sell more of our products.”
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